WHO WE ARE

Addie & Lea is a strategic advisory and operator network focused on evaluating, building, and scaling high-potential consumer brands.

We partner with founders, operators, and investors to define where a brand can win and build the path forward.

Our work goes beyond strategy. We help teams:

• Define clear positioning and brand identity

• Build actionable growth roadmaps

• Establish frameworks that protect and scale the business model

• Operate with precision and consistency

Because growth only works when it’s built to last: operationally, financially, and culturally.

FOUNDER

Addie & Lea is led by Dametria Kinsley, a marketing operator with over two decades of experience building and scaling consumer brands, from early traction to $100M+ businesses.

Her experience spans global go-to-market, retail expansion, and private equity environments—working alongside founders and investors at critical moments of growth, integration, and transition.

She has led multimillion-dollar product launches, expanded brands into major retail, and supported key moments across fundraising and M&A.

“Anyone can grow a brand. Not everyone builds one that lasts.”
Dametria

WHAT WE DO

We focus on the levers that actually drive growth and build the systems that sustain it.

Brand Foundation

Define positioning, narrative, and the assets that differentiate your brand.

Strategic Planning

Build clear growth frameworks, category strategy, and competitive positioning.

Market Expansion

Prepare brands for retail, expand channels, and scale with intention.

Operational Excellence

Create the playbooks, systems, and structure required to execute consistently.

HOW WE WORK

Our approach is structured, designed to bring focus back to the business and drive measurable results.

Diagnose
Assess brand strength, category opportunity, and performance.

Strategize
Define positioning, audience, and a clear growth plan with prioritized channels and KPIs.

Build
Develop go-to-market frameworks, tools, and operating systems.

Execute
Support implementation, optimize performance, and enable teams to deliver results.

WHO WE WORK WITH

Founders. Operators. Investors.

We partner with consumer brands at key inflection points early growth, retail expansion, and preparation for investment or exit.

WHAT WE BELIEVE

Most brands don’t fail because of bad marketing.

They fail because they were never built to scale.

We believe in clarity, focus, and building businesses that last.

Feel first. Then facts.

HOW TO GET STARTED

Start with a conversation.

We’ll assess where you are, what’s working, what’s not—and where the real opportunity is.

Then we define the path forward.