Who We Are

Addie & Lea is a boutique consultancy that helps consumer brands find clarity, unlock growth, and move forward with intention. Rooted in generational wisdom and backed by over 20 years of global CPG experience, we’ve helped build and scale brands across major retailers and international markets. Our founder’s work has fueled retail expansion, driven top-line growth, and contributed to successful private equity buyouts.

What We Believe

We don’t believe in overcomplicating things. We believe in clear thinking, bold ideas, and doing what actually works. Inspired by two generations of straight-talking women—Addie Emma and Diann Lea—we bring grounded perspective, sharp intuition, and a deep understanding of what moves people. Whether you’re stuck in strategy or spinning in execution, we help you find the signal in the noise and take your next step with confidence.

What We Do

We move from stuck to scaling by bringing clarity to what’s working, fresh thinking to what’s not, and real momentum to what comes next.

Our services include:

– Brand Strategy: We help you uncover what’s holding you back, sharpen your positioning, and create a clear plan for growth.

– Creative Development: We generate smart, culturally relevant ideas that connect with consumers and drive demand.

– Growth Execution: We don’t just give you a roadmap—we roll up our sleeves and help you make it real, from pitch decks to product launches.

Whether you need help developing what’s next or fixing what’s already in motion, we bring the right mix of experience, energy, and execution to help you move forward faster and smarter.