1. What is Addie & Lea?

Addie & Lea is a boutique consumer-brand consultancy rooted in generational wisdom, blending over 20 years of global CPG experience to help brands gain clarity, unlock growth, and move forward with intention. Led by straight-talking women—Addie Emma and Diann Lea—we bring grounded perspective, sharp intuition, and brand momentum.

2. What services do you offer?

Our offerings are designed to take brands from stuck to scaling via three core pillars:

• Brand Strategy: Sharpen positioning that resonates, articulate your brand’s unique voice and value, and plan for growth, reinvention, or launch.

• Creative Development: Generate culturally relevant, on-brand ideas—from product names and campaign messaging to architectural storytelling and pitch decks.

• Growth Execution: Roll up our sleeves and help bring strategy to life via launch roadmaps, go-to-market support, retail presentations, demand-driving tactics, and even fractional marketing leadership.

3. Who is Addie & Lea best suited for?

We partner with consumer brands—both emerging and established—looking for clarity, fresh ideas, and real-world support to drive growth. Whether you're refining strategy or ready to take action, we bring the right mix of experience and execution to help you move forward faster and smarter.

4. How do I get started?

Simply book a consultation with us. We'll listen closely, craft a proposal tailored to your needs, and guide you through the next steps—helping you gain momentum from one insightful call.

5. Who are the founders, and what inspired the name?

Addie & Lea draws its name from two generations of straight-shooting women whose no-nonsense, clarity-first philosophy inspires our approach: “I don’t reinvent the wheel … I just cause it to roll.”
The consultancy is led by a marketing leader with more than two decades of experience building and scaling global beauty, personal care, and wellness brands. With a background spanning start-ups, private equity, and venture capital–backed companies, she has partnered with founders and investors to drive brand growth from $12M to $144M+, launch multimillion-dollar SKUs, and lead merger and acquisition integrations. Her expertise in investor pitching, commercial strategy, and brand positioning is matched by a passion for diversity, equity, and authentic consumer connection.

6. What can I expect during the consultation?

In your initial consultation, we’ll explore your biggest challenges and growth potential. We’ll clarify what’s working, identify gaps, and outline a customized path forward—whether that’s sharpening strategy, developing creative concepts, or launching with momentum.

7. How hands-on is Addie & Lea?

We’re more than advisors—we're execution partners. From strategy and creative concepts to implementation tools like pitch decks, launch plans, and marketing leadership, we deliver real, tangible support that gets things moving.

8. What industries does Addie & Lea specialize in?

Our expertise lies in Consumer Packaged Goods (CPG) and retail environments. Backed by global experience, we’ve supported brand building, scaling, and intricate growth strategies across major retailers and markets.

9. Do you offer ongoing support?

Yes! We can guide you through long-term growth via ongoing fractional marketing support, demand-driving campaigns, retail readiness, and more—tailored to your evolving brand journey.

10. How can I reach you?

You can contact us via email at info@addieandlea.com, or by filling out the form on our “Contact” page.